CCW332 Digital Marketing Notes
Download CCW332 Digital Marketing Books, Lecture Notes, Part-A 2 marks with answers, Part-B 16 marks Questions, PDF Books. In this Notes Very Useful for Third Year Fifth Semester Students.
“CCW332 Digital Marketing Books”
“CCW332 Digital Marketing Lecture Notes”
“CCW332 Digital Marketing Study Material”
“CCW332 Digital Marketing Notes”
Subject Info:
| Semester | Fifth Semester |
| Department | CSE |
| Year | Third Year |
| Regulation | R 2021 |
| Subject Code / Name | CCW332 Digital Marketing |
| Content | Local Authors Books, Lecture Notes |
Syllabus:
CCW332 Digital Marketing
UNIT I INTRODUCTION TO ONLINE MARKET
Online Market space- Digital Marketing Strategy- Components – Opportunities for building Brand Website – Planning and Creation – Content Marketing.
UNIT II SEARCH ENGINE OPTIMISATION
Search Engine optimisation – Keyword Strategy- SEO Strategy – SEO success factors -On-Page Techniques – Off-Page Techniques. Search Engine Marketing- How Search Engine works- SEM components- PPC advertising -Display Advertisement
UNIT III E- MAIL MARKETING
E- Mail Marketing – Types of E- Mail Marketing – Email Automation – Lead Generation – Integrating Email with Social Media and Mobile- Measuring and maximizing email campaign effectiveness. Mobile Marketing- Mobile Inventory/channels- Location based; Context based; Coupons and offers, Mobile Apps, Mobile Commerce, SMS Campaigns-Profiling and targeting
UNIT IV SOCIAL MEDIA MARKETING
Social Media Marketing – Social Media Channels- Leveraging Social media for brand conversations and buzz. Successful /benchmark Social media campaigns. Engagement Marketing- Building Customer relationships – Creating Loyalty drivers – Influencer Marketing.
UNIT V DIGITAL TRANSFORMATION
Digital Transformation & Channel Attribution- Analytics- Ad-words, Email, Mobile, Social Media, Web Analytics – Changing your strategy based on analysis- Recent trends in Digital marketing.
CCW332 Digital Marketing Lecture Notes
CCW332 Lecture Notes Collection 01 – DOWNLOAD
CCW332 Lecture Notes Collection 02 – DOWNLOAD
CCW332 Digital Marketing Important Questions
UNIT I INTRODUCTION TO ONLINE MARKET
- Digital Marketing Strategy, Components
- Opportunities for building Brand Website
- Content Marketing
UNIT II SEARCH ENGINE OPTIMISATION
- SEO Strategy, success factors
- Search Engine Marketing- How Search Engine works
- SEM components, Display Advertisement
UNIT III E- MAIL MARKETING
- Types of E-Mail Marketing, Email Automation Integrating
- Email with Social Media and Mobile
- Mobile Marketing, Location based; Context based
- Profiling and targeting
UNIT IV SOCIAL MEDIA MARKETING
- Social Media Channels, Leveraging Social media for brand conversation Successful
- Engagement Marketing – Building Customer relationships
- Influencer Marketing
UNIT V DIGITAL TRANSFORMATION
- Digital Transformation & Channel Attribution Analytics, Email
- Changing your strategy based on analysis
- Recent trends in Digital marketing
CCW332 Digital Marketing Question Papers
CCW332 Digital Marketing QP NOV 2023 – DOWNLOAD
CCW332 Digital Marketing QP APR 2024 – DOWNLOAD